Arizona State University: Here
How do you convince people to stay in college, at the beginning of a pandemic?
How do we tap into the reality students are facing in (what was, at the time) the beginning of the pandemic?
How do we make sure there is a diverse range of students, across race, gender, and age represented authentically?
These were all questions we answered on this project, on a timeline of about a week.
Team: Erica Gelfand (CW), Juan Dominguez and Nicky Lorenzo (CD), Renata Florio (ECD) at Ogilvy NY.
Arizona State University: No Wrong Turns
How do you challenge the assumption that grad students always come fresh out of undergraduate school?
Team: Brandon Pugach (CW) and Eric Aronin (CD) at Ogilvy NY.
Potential students are targeted first through banner ads:
The banner ads then direct the viewers towards landing pages specific to their targeted banner:
Then, from their request for Information from the landing pages, they'll be sent more information through their newsletter: