Arizona State University: Here

BRIEF Showcase ASU's various, flexible learning modules.

How do you convince people to stay in college, at the beginning of a pandemic? 

How do we tap into the reality students are facing in (what was, at the time) the beginning of the pandemic?

How do we make sure there is a diverse range of students, across race, gender, and age represented authentically?

These were all questions we answered on this project, on a timeline of about a week.

Team: Erica Gelfand (CW), Juan Dominguez and Nicky Lorenzo (CD), Renata Florio (ECD) at Ogilvy NY.


  • art direction
  • creative concepting