Chemours Teflon: For A Reimagined World.
Everybody knows Teflon as a nonstick pan coating. But it’s also used in a surprising amount of industries.
Teflon’s parent company Chemours tasked us with creating four digital :15s that highlight Teflon’s efficacy in automotive, medical, electronic, and semiconductor applications.
Our target was the Jony Ives of the world—design engineers. Naturally, we had to make these videos as sleek and stylish as possible.
- art direction