Gerber: Powerblend

BRIEF Launch Gerber Powerblend, a first-of-its-kind infant cereal, made with veggies and nutrients.

Give your little one the power of a powerful blend—because they can't stay little together. 

Team: Jeffrey Bauer (CW), Gina Maniscalco (ACD), Brittany Perez &  Reid Masimore (CD) at Ogilvy NY. Produced by Papaya Films Poland.


  • art direction
  • creative concepting
  • storyboarding
  • casting, set design