Merck: Culture of Invention

How do you humanize a pharmaceutical company that's all about invention?

On our social channels, we feature children inventing their best answers to questions about the world, verified by a Merck scientist.

Team: Emilia Tongson and Tadhg Ennis (AD), Don Foshay and Mike Bottorff (CW), and Satyen Rao (CD) at Ogilvy NY.

SKILLS

  • concepting
  • art direction
  • video editing
  • animation

Working on Merck's social channels also involves creating awareness posts for notable days year-round:

 

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