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Emilia Tongson

 

During my Internship experience at TBWA\Chiat\Day NY, I worked on a social campaign for TD Bank where kids could earn $10 in a savings account from reading ten books. The social posts were created with Louis Prenaud (AD) and Aste Gutierrez (CW, CD). Below is an expanded version of the campaign beyond the scope of the initial project.

 


TD Bank: Read 10 Books, Get 10 Bucks

SOCIAL, OUT OF HOME, PRINT, UX/UI

 

out of home

 

social channels targeted for parents

 

print

 


TD Bank app feature