TD Bank: Read 10 Books, Get 10 Bucks
SOCIAL, OUT OF HOME, PRINT, UX/UI
During my Internship experience at TBWA\Chiat\Day NY, I worked on a campaign for TD Bank where kids could earn $10 in a savings account from reading ten books. These were created with Louis Prenaud (AD) and Aste Gutierrez (CW, CD).
- art direction
out of home
social channels targeted for parents
TD Bank app feature