During my Internship experience at TBWA\Chiat\Day NY, I worked on a social campaign for TD Bank where kids could earn $10 in a savings account from reading ten books. The social posts were created with Louis Prenaud (AD) and Aste Gutierrez (CW, CD). Below is an expanded version of the campaign beyond the scope of the initial project.
TD Bank: Read 10 Books, Get 10 Bucks
SOCIAL, OUT OF HOME, PRINT, UX/UI
out of home
social channels targeted for parents
TD Bank app feature
